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But the reality is – Sarah does not exist, nor does she have a profile on Benaughty, and nor do any of her friends.But you won’t find a statement of disclosure anywhere on their homepage that states that these photos and descriptions do not belong to real site members.Such features include, ‘Rise Up’, which allows users to pay to give their profile more visibility on the site for a limited time.In late 2007, 20% of Badoo’s then 22 million users were paying for heightened visibility at least once a month.According to Google's transparency report on the requests for search removals stemming from the "right to be forgotten" ruling, Badoo had the eight-highest number of URLs removed from Google Search, with Facebook, You Tube, Google Groups and Twitter receiving a higher number of these requests.A CNET review by Rafe Needleman described Badoo's first impression as "creepy".Using a web-proxy based in the USA I visited again: As you can see, it looks like Sarah and her friends also live in St Louis (USA). The site is using geo-targeting to obtain your location, then simply displaying your local city/town name on the page.They want you to believe that there are large numbers of beautiful women already on the site, and also living just down the road from you.

The company has also developed a photo verification process, where users upload a photo of themselves mimicking a specific pose.After only joining the site 3 hours earlier, this is what ‘My Activity’ looked like: And after 24 hours ‘My Activity’ looked like this: And after 7 days: I’d now received 21 messages, 30 winks, and had 46 admirers. Especially considering I’d not yet filled out a single word in my profile, nor had I uploaded a photo, and I had even given myself the onscreen name: “ihaverabies”.Yet despite this, my profile also received 5 votes of above 4 stars. A 3 day trial for only £3.48 may sound very tempting, especially when your inbox has been flooded with messages and chat requests from lots of pretty girls.If you click yes, the following window pops up: The box has the huge capitalized title: “Find Your Friends on Benaughty”, and all of your mail contacts are now highlighted by default. The very small, grey, and barely readable text does inform you what’s going to happen, but its most definitely been designed to mislead you.Benaughty is owned by a company called Cupid plc, and this company also owns a large number of practically identical dating websites.

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