In the same month, the company changed its signature tagline from "Life is Short.Have an Affair." to "Find your moment," and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase C0,000 worth of advertising from the Toronto Transit Commission (TTC) on the Toronto streetcar system.Biderman offered to subsidize the TTC fare rate to .50 from .75 but the offer was declined.The lawsuit claimed that as a result Silva "developed severe pain in her wrists and forearms", and has been unable to work since 2011. The company claimed that Silva had been photographed jet-skiing, an activity that was unlikely for someone who had suffered serious injury to the hands and forearms.Ashley Madison later alleged further that Silva had kept confidential documents and sought to retrieve them.The data disclosures in 2015 revealed that this "permanent deletion" feature did not permanently delete anything, and all data was recoverable.
“The Affair,” a popular show that launched in 2014 and airs on Showtime, tells the story of Noah Solloway and Alison Lockhart — who start having an extramarital relationship after they meet in Montauk, a resort town outside of New York City.Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.More data (including some of the CEO's emails) was released on August 20, 2015.The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.