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It achieved between a 4.5 to 6 share in the ratings and was the highest compensated series in the history of TLC with over 30 times the compensation of any other TLC series.Mark Graves AKA "Captain Mark Gray" was also allowed to sign yearly rather than quarterly contracts.This campaign used humor to appeal to a target audience in their 30s.In early March 2008, TLC launched a slightly refreshed look and promotional campaign, alongside a new slogan: "Life surprises".TLC still aired educational programs such as Paleoworld (a show about prehistoric creatures), though more and more of its programming began to be devoted to niche audiences for shows regarding subjects like home improvement (Home Time and Home Savvy were two of the first), arts and crafts, crime programs such as The New Detectives, medical programming (particularly reality-based shows following real patients through the process of operations), and other shows that appealed to daytime audiences, particularly housewives.

"Ready Set Learn", the network's children's program block, was slowly reduced through the years as the network deliberately redirected viewers towards the full-day lineup of children's programming on Discovery Kids.As part of the new campaign, the channel's original name, "The Learning Channel", returned to occasional usage in promotions.The new theme also played on life lessons, which featured heavily in the network's advertising and promotional clips.This came at a time when Discovery itself was overhauling much of its own programming, introducing shows like American Chopper (which Discovery moved to TLC for a time).Much of the old, more educationally focused programming can still be found occasionally dispersed amongst other channels owned by Discovery Communications.

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