"This research suggests that even though you're meeting people who are potentially similar, there can be downside to having that much access." Studies continue to show that more and more long-term relationships start online – and the stigma that once existed against online dating has diminished.If you're shy or have limited time, online dating can be a great option.It's a bit of choice overload, a theory economists use when talking about people buying products such as chocolate or pens.
Army unit, Tiger Force, that left a trail of atrocities during the Vietnam War, and concealed from the public for three decades.
That gives time to think about whether that other grass might be greener. But both Toma and D'Angelo still say the benefits of online dating outweigh the drawbacks.
"You can meet people who are similar to you like you never could before," D'Angelo says.
Researchers point to the role of counterfactual thinking: Having more choices allows people to generate counterfactuals, or evaluative thoughts about the merits of the discarded alternatives (i.e., "what might have been"), which, in turn, lower satisfaction. "When the cost of the investment of meeting someone is really low and there are tons of options you'll explore those options," Toma says.
Unlike objects such as pens and chocolates, their study shows, online dating is an experience, and one that unfolds over time.