Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites.
Ok Cupid was initially owned by Humor Rainbow, Inc.
Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
The current Ok Cupid Dating Persona Test is still largely identical, in question and text blurb content and order, to the original Match Test.
In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.
It is supported by advertisements and paying users who do not see ads.
The site supports multiple modes of communication, including instant messages and emails.